The event will feature:

• Networking with communications professionals from around the region
• Announcement of the 2014 ASTRA Award winners
• Dinner from Christopher’s Personal Chef Service
• Complimentary beer and wine
• Spirited discussion titled “Are Creatives Creative Enough” by Brian Crooks of MRM/McCann.

Through the ASTRA Awards, NJ CAMA recognizes the top tier of the region’s marketing and communications work. This work runs the gamut from print and web design to broadcast and social media to envelope-pushing marketing and public relations.

The evening’s guest speaker, Brian Crooks, will examine if the tried and true processes employed by many creatives are up to the task of today’s deliverables. He’ll also look at some different approaches and tools that may help struggling creatives. This is not a lecture and attendees are encouraged to be ready to participate in a lively discussion. Discussion ideas can be submitted in advance to larrytrink@gmail.com.

Crooks is currently working on a range of clients for MRM // McCann in Princeton, NJ. Before coming to MRM Crooks most recently worked with Influence Interactive, Singularity Design, Communications Media, and Here’s My Chance in a variety of consulting roles. Crooks has a broad background in visual design and creative services and over 20 years of experience. He has worked at leading general agencies such as Y&R, Grey Advertising, and Mezzina Brown. He has been the lead creative in a diverse range of clients and media that include digital, broadcast, print, direct mail, out of home, and point of sale. His clients have included Camel Cigarettes, Harper Collins publishers, Chandris Cruise Lines, and American Movie Classics among others.

JOIN US at D&R Greenway, 1 Preservation Place, Princeton, NJ 08540 on November 20 at 6:00 pm!

REGISTER NOW USING THE EVENTBRITE ORDER FORM BELOW
$45 per person in advance
$50 at the door (NJCAMA members)
$55 at the door (non-members)

Please note that even though EventBrite uses PayPal for the financial part of the transaction, you do NOT need to have a PayPal account to register.

You will be offered the opportunity to use a credit or debit card during the checkout process.

If you have an existing PayPal account associated with your email address, you may be asked to log into that PayPal account, but you can still choose to use a card form of payment instead of your PayPal account.

The post Networking Dinner & Awards Presentation: November 20, 6pm appeared first on New Jersey Communications, Advertising and Marketing Association.

NJ CAMA kicked off the new year with an educational networking event on January 10 from 6:00-8:00 PM at D&R Greenway in Princeton, New Jersey.

Attendees learned about new tools for communications professionals such as Open Source, Open Workforce and cloud computing and other design applications and e-marketing software that are changing the way agencies and freelancers approach creative work and deliver results to their clients.

Download a PDF of the January 4, 2012 article about this event from the U.S. 1 Newspaper here.

Watch the video podcast produced by Lubetkin Global Communications LLC after the jump.

A panel discussion, moderated by Creative Marketing Alliance (CMA)’s Interactive Designer, Matt Kulcsar, will feature Ed McLaughlin, Chief Marketing Technologist and Co-founder of SVM E-Business Solutions and Brian Crooks, Executive Creative Director at Influence Interactive discussing “New Tools and Environments for Creatives.”

Watch the Video Podcast (Video will be available here after 5pm EST January 30, 2012.)

About the panelists

Formerly the creative director at Razorfish, Crooks has over 20 years of experience in the design field and has created several notable fully integrated consumer and BtoB interactive media campaigns, including those of Nestle, Dove, Sallie Mae, Neiman Marcus and General Motors. He will discuss how creatives need to be free to think and have access to the information that drives original thoughts. Attendees will learn to embrace new technologies that are catalysts for ideas, not simply an electronic box of tools. Crooks will focus on the convergence of the physical and digital—the space in which ideas can percolate and where information, observations and insights are the coin of the realm.

McLaughlin has executed countless online marketing initiatives with organizations large and small, from Fortune 500 to non-profits, across a broad array of industries. A champion of the emerging role of the marketing technologist, Ed has a professional passion for the business-changing potential of open source software, distributed workforce models and cloud computing.  McLaughlin will focus on the concept of the “Distributed Agency,” meaning a shift from physical environments to digital environments and leveraging software-as-a-service, cloud computing, and the collaborative tools and ethos of the open source movement.

The post Video Podcast: January 10 Meeting Embraced New Web Technologies and Idea Catalysts appeared first on New Jersey Communications, Advertising and Marketing Association.