A panel discussion, moderated by Creative Marketing Alliance (CMA)’s Interactive Designer, Matt Kulcsar, will feature Ed McLaughlin, Chief Marketing Technologist and Co-founder of SVM E-Business Solutions and Brian Crooks, Executive Creative Director at Influence Interactive discussing “New Tools and Environments for Creatives.”
Watch the Video Podcast (Video will be available here after 5pm EST January 30, 2012.)
About the panelists
Formerly the creative director at Razorfish, Crooks has over 20 years of experience in the design field and has created several notable fully integrated consumer and BtoB interactive media campaigns, including those of Nestle, Dove, Sallie Mae, Neiman Marcus and General Motors. He will discuss how creatives need to be free to think and have access to the information that drives original thoughts. Attendees will learn to embrace new technologies that are catalysts for ideas, not simply an electronic box of tools. Crooks will focus on the convergence of the physical and digital—the space in which ideas can percolate and where information, observations and insights are the coin of the realm.
McLaughlin has executed countless online marketing initiatives with organizations large and small, from Fortune 500 to non-profits, across a broad array of industries. A champion of the emerging role of the marketing technologist, Ed has a professional passion for the business-changing potential of open source software, distributed workforce models and cloud computing. McLaughlin will focus on the concept of the “Distributed Agency,” meaning a shift from physical environments to digital environments and leveraging software-as-a-service, cloud computing, and the collaborative tools and ethos of the open source movement.