2019-2020 Board of Directors
Contact our board: We have created special email addresses for our board members. To contact them, just click on their title. If a position shows two names, both co-chairs will receive your email at the single email address.
Michael Piperno, VP
Executive Vice President
Michael has helped clients create powerful, strategic, and inspiring communications for more than 20 years. His expertise includes branding, corporate communications, marketing, and digital media, and his background spans a variety of industries including financial services, education, healthcare, and hospitality. Prior to founding Imbue Creative, he developed marketing and communication programs for Penn Mutual and BNY Mellon, and also led the in-house creative services team at Advanced Clinical Communications.
Michael holds a bachelor’s degree in communication studies from Montclair State University and a master’s degree in strategic communication from Purdue University. His work has been recognized by the Global Awards for Healthcare Communications; Medical, Marketing & Media (MM&M) awards; The Davey Awards; and The Communicator Awards.
VisionWorks Unlimited, LLC
President / Creative Director
Harvey Barry began his commercial art career as a graphic designer for the publications department of Rutgers University in New Jersey. Three years later he accepted the position of Art Director at the UJA-Federation in New York City where he created and produced promotional and fund raising literature, direct mail pieces and advertising for national campaigns as well as local trade groups.
After five years, Harvey moved on to Pinwheel, a NYC art studio, where he served for nine years as vice president of sales and account management departments, with an advisory role in the creative department. Here he was responsible for projects produced for many of New York City’s largest advertising agencies, TV production studios, and major corporations.
Projects include campaigns for:
• Winston cigarettes
• Pepsi-Cola logo redesign
• CBS Entertainment Videos
• Twizzlers licorice
• Hershey’s Hugs
• Equitable Insurance and American Express logos
Ready to end his commute to New York, Harvey joined a Design Studio in northwest New Jersey with similar responsibilities in account management, marketing strategy and creative consulting. Major accounts included M&M Mars, American Home Products and Binney & Smith (Crayola division).
In July of 1998 Harvey formed his own creative design firm, VisionWorks Unlimited. He offers creative design and marketing services that help small and mid-sized businesses sell more in less time. According to Harvey, the name of the game is integrated marketing. He says “It is my responsibility to educate my clients to the importance of a well planned marketing strategy. Sure, I can design compelling graphics for an advertisement, a product package, or a sales kit, but its effectiveness is diminished if it is not supported by an on-going and cohesive campaign. The message must be clear and consistent across all media used.”
Harvey has judged numerous award shows for the Jersey Shore Public Relations and Advertising Association (JSPRAA), the Art Directors Club of New Jersey (ADCNJ) and the New Jersey Communications, Advertising and Marketing Association (NJ CAMA). He is presently an active participant with the Network of Writers and Artists (NOWA) and NJ CAMA; and has been on the board of directors for the ADCNJ, the Business Marketing Association – NJ (BMA-NJ), and the Hunterdon County Chamber of Commerce.
Frank Peluso Photography
Frank specializes in commercial, corporate and advertising photography. Served on the Board of Directors of the Art Director’s Club of New Jersey, The Hunterdon County Chamber of Commerce, the Network of Writers & Artists and the New Jersey Communications, Advertising and Marketing Association (CAMA). He has served as president of the Industrial Photographers of New Jersey (IPNJ), the Art Director’s Club of New Jersey (ADCNJ), and the Network of Writers and Artists (NOWA) and is presently on the Board of Directors of CAMA.
Frank is currently teaching digital photography at Middlesex County College, Edison, N.J. and at The Arts in Stockton and is frequent lecturer and judge for colleges and organizations throughout the New York metropolitan area. Chosen to judge New Jersey’s First State Calendar Competition, the Hunterdon Living Photo Contest, The New Jersey VICA Awards, the JASPER Awards, The New York Festivals Advertising Festival and is a former member of the Fuji Talent Team.
Frank has won more than 60 awards and medals for outstanding work in photography and was voted Photographer of the Year, 1977 by the IPNJ, won the prestigious Lew Kraut Award for Dedication & Commitment to the Creative Community by the ADCNJ in 2009 and was named Entrepreneur of the Year in 1998.
Brody Public Relations
Beth Brody has assisted clients both large and small, in industries as varied as entertainment and environmental to finance and health care with their publicity needs since 1988. Brody’s creative ideas, communications expertise, writing skills, continually updated database and personal media contacts have contributed to her success.
Her clients have included Dun & Bradstreet, Dow Jones, Merrill Lynch, Away.com, Adicio, D.R. Horton, Educational Testing Service, National Medical Enterprises, Janssen, Foundations Community Partnership, PBS, Peterson’s, Hannover Fairs, TWC Group, Ark Mortgage, Gramophone, Clinical Solutions, Free Spirit Publishing, Hyperion, Little Brown, Simon & Schuster, Berkeley Publishing, Crown, Random House, Omnibus Press, Sanctuary, Blue Book Publishing, and Thunder’s Mouth. Brody has also provided tour support to record labels and individual artists, such as Mack Avenue Records, JVC, GRP, Shanachie, Reservoir Music, Ramsey Lewis, Diane Schuur, John Fedchock, Special EFX, and others. She has also provided public relations services to The Wall Street Journal’s vertical web sites, Foundations Behavioral Health, Adicio, the Mental Health Association of NYC, Time-Life, Trenton City Museum, and the E.M. Adams Gallery.
Brody served as president of the NJ Communications, Advertising and Marketing Association and is a founder of the River Communications Association. She has spoken to numerous professional organizations, including the Public Relations Society of America, and the Cable Television Network of NJ. Brody earned a B.S. degree in Communications, Television and Radio and a minor in English from Ithaca College. For more information, visit www.brodypr.com.
Previous CAMA Board and Committee service: Former CAMA president
Lauren Simeone Berman, Co-Chair, VP Programs
Graphic artist Lauren Simeone Berman has been a visual problem solver for over 30 years, creating engaging graphic design and illustration for a variety of small business, advertising, corporate, publishing, and non-profit clients. Lauren translates her clients’ ideas and requirements into attractive visual communications that bring pride of ownership at an affordable price.
Simeone Ink offers a number of graphic art services, including:
- Design & art production for logos, brochures, ads, catalogs, packaging and more
- Illustration and graphics in traditional and digital media
- Digital photo retouching and restoration
Assignments have included those for such institutions as Johnson & Johnson, Campbell’s Soup, Scott Paper Company, NJ Division of Fish & Wildlife, Celebrate NJ, and Shop Hamilton. Among Lauren’s more visible projects is the New Jersey “Promote Agriculture” license plate, commissioned by the New Jersey Farm Bureau and the Vegetable Growers Association of NJ, featuring Lauren’s design and illustration.
Wendy Zoffer, Co-Chair, VP Sites
Victoria K. Johnson, VP Social Media
Director of Marketing Services
Creative Marketing Alliance (CMA)
Erin oversees all client service departments including account management, the creative studio, public relations and new business. She is a major client communications conduit and is an important bridge between strategic marketing objectives and the execution of all client goals and objectives.
Strong strategic vision…
Erin successfully aligns the talents of the CMA marketing staff with clients’ overarching strategy. With an unmatched ability to multitask, Erin is a vital asset to each account team she leads. A true testament to Erin’s strategic vision, she has been responsible for a total revamping of the company’s marketing approach. Because of her initiative, the company upgraded its entire image portfolio package, setting a new standard for the overall brand.
With 10 years in the marketing industry, eight spent at CMA, Erin has amassed a substantial knowledge base of graphic design techniques and practices. She has an exemplary agency background—including providing marketing support for a Manhattan-based fashion company and serving as account support at a New Jersey advertising firm.
The “drive” to win…
As a golf aficionado, Erin knows a thing or two about the importance of staying a few inches ahead of the competition. Erin believes the strategies learned through playing golf have helped keep her up to par in her business life as well.
Erin earned her Bachelor’s Degree in Communications with a concentration in business and professional speech and a minor in marketing and advertising from Rider University. She currently serves on the Board of the New Jersey Communications, Advertising and Marketing Association (NJ CAMA) as Executive Vice President and is on the Marketing Committee of the MIDJersey Chamber of Commerce.
Other Social Media links: Blog – www.CMACentralBlog.com
Lincoln Financial Group
Previous CAMA Board and Committee service: President, ASTRA Chair, Technology Conference Chair
Although I was not old enough to be one of the original “Mad Men” I certainly worked with a few on Madison Avenue who were. I pride myself in being a student of the art and science of our profession. Over the years I’ve found the CAmA membership able to fulfill any advertiser or agency need at a high-level – strategically and creatively. The CAMA membership offers an affordable alternative to NYC or Philadelphia resources. This year I’m pleased to serve my second year as President but have been just as fulfilled to call myself “member”. Someone recently asked me how, as part of a global marketing organization the size of Bank of America, has CAMA helped my company? I’ve hired talent I met through CAMA as employees, consultants and suppliers and they’ve made my job easier.
Steve Lubetkin, APR, Fellow, PRSA
The Lubetkin Media Companies LLC
Steve operates The Lubetkin Media Companies LLC, an award-winning producer of radio, TV and other multimedia content distributed over the Internet as podcasts. The firm has received more than half a dozen ASTRA awards for its audio, video, and website design.
A seasoned technology futurist and nationally published photojournalist, Steve was one of the first journalists to use a portable computer in the field when he reported on a Grateful Dead rock concert in 1977. He has included an email address on his business card since 1988.
He is a Senior Fellow of the Society for New Communications Research, a global think tank for advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. He is a member of the Online News Association, Radio & Television Digital News Association (RTDNA), National Press Photographers Association, Professional Photographers of America, Society of Professional Journalists, and both PRSA and IABC. He holds the “Accredited in Public Relations” (APR) designation from PRSA, and is a member of the PRSA College of Fellows.
In July 2015, he published his first book with co-author Donna Papacosta, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional.
Steve holds an MBA from the University of Phoenix, and a BA magna cum laude with a dual major in Spanish and Philosophy from Monmouth College (now Monmouth University). He is also a Certified Legal Video Specialist and a New Jersey Notary Public.
Brian owns and leads Asenka Interactive, a strategic marketing company with a focus in digital space. Asenka serves small to medium sized businesses with custom website development, digital marketing services and CMO-level analytical consulting.
Coming up through the ranks of Direct Mail, Publishing and traditional Advertising agencies, Brian got a feel for process, the goods & bads and took it all in for about 10 years. Through it all he noticed a distinct lack of solid defensible rationale in the creative being developed and pitched. Somewhat disenchanted, Brian sought to find a place where his passion for logic and data could enhance his creative pursuits.
Everything began to gel when the digital market started to take off around the millennium. Brian started off on the path of all things digital, without leaving his past behind. Brian started Asenka in 2002 and it has steadily grown with the technology. Asenka’s work embodies the strategic foundation Brian has always cherished but extends through the creative campaigns and problem solving that happens on a regular basis with both digital marketing and technology. He’s quite content now to be able to leverage all the creative training along with the digital tracking tools which have evolved into his own matrix for analyzing the effectiveness of digital campaigns that include a key focus on quality, not just quantity.
Brian most enjoys family time with his wife and two boys. When time beyond that avails, you’ll find him on the mountain bike trails, in the garage working on his Mustang restoration project, or on a rare day, even at the race track. Brian and his family are active in their church as well, helping out wherever it’s needed.
Marina Furey is the immediate past president of NJCMA. Marina Furey is an experienced marketing professional and graphic designer with a BA in Communications and minor in Business Administration from Rider University and an MBA in marketing and pharmaceutical management from Rutgers University. After working on designs and advertisements for Simon Malls, Boston Beer (Sam Adams), she moved on to digital marketing and advertising on staff at PendoTECH, Merrill Lynch, Bank of America, Bristol-Myers Squibb and most recently Sun Pharma where she was responsible for digital and traditional marketing, trade shows and market / data analysis. She has worked with clients in the pharmaceutical, healthcare, financial, retail, real estate and food / beverage industries. She is an award winning designer and project manager with expertise in brand identity, communication and promotions, advertising, digital marketing and analytics and also designs for the web.