NJCAMA Presents “Going Social: Connecting Social Marketing to Business Prospecting”
Communications professionals from NJCAMA joined technologists from IEEE and the Association for Computing Machinery (ACM) at a forward-thinking discussion with author and social media expert, Jeremy Goldman on January 17.
Jeremy shared his experiences on the social marketing front lines and discuss strategies and digital tools that can be used to develop new business, generate buzz, and energize a brand. You can view Jeremy’s slide presentation (below) on SlideShare.
Jeremy Goldman, author of Going Social, has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. Having started an online direct marketing agency (WJER), Jeremy has more recently managed global Ecommerce and social media for a number of global beauty brands, including Jurlique, Kiehl’s, and TEMPTU, and consulted with countless others, including Dove, Ouidad, Ahava, and TIGI Haircare. He is currently AVP of Interactive for iluminage Inc., a Unilever subsidiary that is the multinational’s first foray into luxury personal care.
Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business and is a recognized marketing and social media expert. His views have been featured in publications such as Smart Money, Read Write Web, The Star-Ledger, and Internet Retailer Magazine, and his campaigns have been featured in Gawker and Ads of the World. Jeremy blogs at jeremygoldman.com and curates news daily to his Twitter following of 40,000+.