How To Avoid SEO Disaster During a Website Redesign

With the frantic pace of change in technology and marketing today, website redesigns are inevitable. New functionality, changes in user behavior, and new devices all require changes to how a website is structured. Although redesigns are a necessity, there are hidden Search Engine Optimization (SEO) dangers that many companies overlook when planning to redesign their websites. Unfortunately, those dangers could severely impact a website’s organic search traffic.

Learn about the SEO issues surrounding website redesigns at NJ CAMA’s April event, “How To Avoid Search Engine Optimization (SEO) Disaster During a Website Redesign.” This presentation will provide insights into the impact a website redesign has on a company’s search engine rankings, now one of the top ways a that prospective customers find websites.

Join NJ CAMA members and other communications professionals on April 17 from 6-8 p.m. at D&R Greenway in Princeton, NJ for an informative presentation by Glenn Gabe, President of G-Squared Interactive. Glenn will share his real-world experiences with helping companies retain search engine rankings while going through a website redesign. He will explain how to avoid SEO disaster, as well as how to recover from a poor URL migration (when the redesign process negatively impacts SEO). Some of the topics Glenn will cover include interactive design, programming, content optimization, and the impact of content management systems (CMS). Ultimately, this discussion will focus on important topics that a redesign team should address so companies can avoid long-term damage to organic search traffic.

Glenn Gabe is a digital marketing veteran who helps companies develop marketing strategies that leverage SEO, Search Engine Marketing (SEM), Social Media Marketing (SMM), and Web Analytics. Glenn is also an avid blogger and covers the latest in digital marketing strategy on his blog entitled The Internet Marketing Driver. He is also a columnist at Search Engine Journal, a contributor at the Microsoft adCenter blog, and is a featured author in the Google Analytics Help Center.

When: Tuesday, April 17 from 6-8 p.m.
Where: D&R Greenway, Johnson Education Center, RWJ Auditorium, One Preservation Place, Princeton, NJ
Cost: $25 per person for members, $30 for non-members (catering by Christopher’s Personal Chef Service). Please pre-register using the EventBrite widget below!

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