2011 Board of Directors

We have created special email addresses for our board members. If you’d like to contact them, just click on their title. If a position shows two names, both co-chairs will receive your email at the single email address.

President

Lisa Kanda
President and Chief Results Officer
Elkay Corporate Advisors, LLC
http://elkayadvisors.com/

Elkay Corporate Advisors specializes in consulting, coaching, and training businesses and individuals to help them be more effective and profitable. An experienced strategist and marketing professional, Lisa helps her clients quickly solve their problems and engage in focused activities that will help them achieve their goals.

Elkay Corporate Advisors works with

- Businesses that need to make strategic decisions in developing their people, are striving for a higher level of customer loyalty, need increased sales for continued growth, and need strategic marketing and social media integration plans.

- Individuals looking to make changes in their lives but don’t know why they can’t move forward, are struggling to achieve their goals, and resist making changes.

- Busy entrepreneurs who are focused on the tactical side of the business but haven’t developed a clear strategy for success, are struggling to manage their time, and need a sounding board to keep them on track.

Previous CAMA Board and Committee service: Past President, Executive Vice President, Member at Large, Program Committee

Listen to internet radio with 30 Min Business Dig on Blog Talk Radio

 

 

---

Secretary

Stephanie Sharp

Treasurer

Sue Adams

---

VP of Programs

Beth Brody
President
Brody Public Relations
http://www.brodypr.com

Beth Brody has assisted clients both large and small, in industries as varied as entertainment and environmental to finance and health care with their publicity needs since 1988.  Brody’s creative ideas, communications expertise, writing skills, continually updated database and personal media contacts have contributed to her success.

Her clients have included Dun & Bradstreet, Dow Jones, Merrill Lynch, Away.com, Adicio, D.R. Horton, Educational Testing Service, National Medical Enterprises, Janssen, Foundations Community Partnership, PBS, Peterson’s, Hannover Fairs, TWC Group, Ark Mortgage, Gramophone, Clinical Solutions, Free Spirit Publishing, Hyperion, Little Brown, Simon & Schuster, Berkeley Publishing, Crown, Random House, Omnibus Press, Sanctuary, Blue Book Publishing, and Thunder’s Mouth. Brody has also provided tour support to record labels and individual artists, such as Mack Avenue Records, JVC, GRP, Shanachie, Reservoir Music, Ramsey Lewis, Diane Schuur, John Fedchock, Special EFX, and others.  She has also provided public relations services to The Wall Street Journal’s vertical web sites, Foundations Behavioral Health, Adicio, the Mental Health Association of NYC, Time-Life, Trenton City Museum, and the E.M. Adams Gallery.

Brody served as president of the NJ Communications, Advertising and Marketing Association and is a founder of the River Communications Association. She has spoken to numerous professional organizations, including the Public Relations Society of America, and the Cable Television Network of NJ.  Brody earned a B.S. degree in Communications, Television and Radio and a minor in English from Ithaca College. For more information, visit www.brodypr.com.

Previous CAMA Board and Committee service: Former CAMA president

---

VP of Membership

Karen Bogan
Director, Internal Communications
Educational Testing Service
http://www.ets.org/

Karen plans and implements internal communications campaigns that inform and engage her colleagues in understanding ETS’s corporate mission, corporate strategy and strategic priorities. She is responsible for CEO communications to the Board of Trustees and employees, the corporate intranet, and the development of new peer-to-peer and bottom-up communications strategies. Prior to this role, she served as senior manager of external and media relations at ETS; director of communications with Front Porch in Burbank, California; and marketing communications writer and editor with United Way of America in Alexandria, Virginia. She has a bachelor’s in both English and mass communications/ journalism from James Madison University and is a member of the International Association for Business Communicators and Public Relations Society of America.   

 

---

ASTRA Co-Chairs

Larry Trink, Merrill Lynch Wealth Management

Erin Higgins
Director of Marketing Services
Creative Marketing Alliance (CMA)
http://www.cmasolutions.com/

Erin provides strategic and tactical support for CMA clients, providing the day-to-day management needed to stay on-time and on-target. By overseeing CMA’s creative, public relations and client services teams, Erin contributes to all marketing projects such as advertisements, e-blasts, direct mail, collateral material and websites, from start to finish. Additionally, Erin is adept at working with and conveying the needs of clients and ensuring continuity as they relate to their overall marketing goals and strategy. While serving as a major client communications conduit, Erin also coordinates large-scale projects with an unmatched ability to multitask, making her a vital asset to each account team she leads. A true testament to Erin’s strategic vision, she has been responsible for a total revamping of the company’s marketing approach. Because of her initiative, the company upgraded its entire image portfolio package, setting a new standard for the overall brand.

Prior to CMA, Erin worked in New York City for a line of women’s fashion suits and also gained hands-on experience while working with a top advertising firm. With substantial knowledge of graphic design techniques and practices, Erin has a professional background well-suited for clients looking to use the full arsenal of marketing tactics.

Erin earned her Bachelor’s Degree from Rider University.

 

Other Social Media links: Blog – www.CMACentralBlog.com

---

Publicity and Editorial Services

Nina Malone
Area Manager, Independent Consultant
Arbonne International
http://www.ninamalone.myarbonne.com/

Nina is an area manager and independent consultant with Arbonne International. She’s had a lifelong interest in health and wellness, and has combined that with her marketing communications expertise to bring Arbonne, the benefits of its amazing natural products and the exciting business to everyone she meets.

Arbonne is a 31-year-old health and wellness company specializing in natural, botanically-based skin care, cosmetics and fitness products. The entire product line is vegan-certified, and the nutrition products are gluten-free. They are all pure, safe and beneficial, and deliver results. Arbonne offers these healthy products for the entire family.

Nina holds an MA in administration from Rider University and a BA in journalism from Rider College. She is an avid volunteer, and has held numerous professional and community leadership posts. She is married and has two wonderful stepkids: one at UMBC in Maryland, and one at the University of Delaware.

Previous NJCAMA Board and Committee service: President, Executive Vice President, Secretary, Sites Chair, Newsletter Contest Chair

 

 

Gil Howard
Owner/Creative Director
Howardesigns
http://www.howardesigns.com/

For over three decades, Gil Howard, currently operating as Howardesigns,
has been Designing, Art Directing and Managing Projects for a wide variety of businesses, ranging from small and mid size companies to the world’s second largest food company. Howardesigns specializes in Packaging, Point of Purchase and sales support materials. When called upon by clients, Gil considers himself an integral team player in any project…no matter the size, scope or function. Howardesigns can make a significant contribution when the need for creative, experienced and reliable resources arise.

 

 

---

Sites

Judith Kennerk

Judith Kennerk has an extensive career in direct-to-consumer retail marketing spanning the last 20 years.  Her most recent corporate role was as Marketing Director and specialist in private label proprietary credit and partnership marketing for 6 brands.  Judith’s wide management experience includes direct mail,  catalog media circulation, database and mailing segmentation strategy, print and web creative management, web a/b testing and UAT.

Judith is a marketing and communications volunteer for several organizations in the Princeton area including the Princeton Senior Resource Center, The West Windsor Arts Council and the Princeton Community Works Conference.  Judith is also a Trustee with the Friends of Princeton Nursery Lands.

A graduate of the University of South Florida with a Bachelor’s degree in Mass Communications and a Bachelor’s degree in Fine Arts, in Fall 2011 Judith will begin the Masters in Communications and Information Studies graduate program at Rutgers University.

Judith is a member of the Direct Marketing Association, Women in Development of Mercer County and New York Women in Communications.

 

---

Member at Large

Ellie Patounas
Account Leader
Educational Testing Service
http://www.ets.org/

Ms. Ellie Patounas serves as an Account Leader for the Office of the Vice President of Marketing and Public Affairs at Educational Testing Service (ETS), a non-profit research based organization, located in Princeton, NJ. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English-language learning, and elementary, secondary and post-secondary education, as well as conducting education research, analysis and policy studies. Founded in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® test and The Praxis Series™ assessments — in more than 180 countries, at over 9,000 locations worldwide.

Ellie has been with ETS for more than eleven years and has spent her time working in internal and external communications, marketing and public affairs. Her extensive experience ranges from client management, internal communications, project management, print production and finance. Ellie earned a MA in Higher Education and Organizational Management from Drexel University and a BA in Business Management from the University of Phoenix.

Previous NJCAMA Board and Committee service: VP Memberships/Events

---

Web and Social Media

Steve Lubetkin, APR, Fellow, PRSA
Managing Partner
Lubetkin Global Communications LLC
Professional Podcasts LLC
http://www.lubetkin.net/

Steve operates Lubetkin Global Communications LLC and its division, Professional Podcasts LLC, an award-winning producer of radio, TV and other multimedia content distributed over the Internet as podcasts. The firm received a 2010 Astra Award from NJCAMA for its business-to-business podcasts created for global insurer/reinsurer ACE Group.

A seasoned technology futurist and nationally published photojournalist, Steve was one of the first journalists to use a portable computer in the field when he reported on a Grateful Dead rock concert in 1977. He has included an email address on his business card since 1988.

He is a Senior Fellow of the Society for New Communications Research, a global think tank for advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. He is a member of the Online News Association, Radio & Television Digital News Association (RTDNA), National Press Photographers Association, Professional Photographers of America, Society of Professional Journalists, and both PRSA and IABC. He holds the “Accredited in Public Relations” (APR) designation from PRSA, and is a member of the PRSA College of Fellows.

Since 1996, he has produced “CompuSchmooze,” a technology column/podcast in the Jewish Community Voice of Southern New Jersey (www.jewishvoicesnj.org or http://bit.ly/Compuschmooze).

Steve holds an MBA from the University of Phoenix, and a BA magna cum laude with a dual major in Spanish and Philosophy from Monmouth College (now Monmouth University).

 

---

Immediate Past President

Bill Petzinger
Communications Director, Marketing & Public Affairs
Educational Testing Service
http://www.ets.org/

Bill Petzinger is a communications director in the Marketing & Public Affairs division for the world’s largest educational assessment and research organization. Prior to that, he was an account executive at Poppe Tyson Advertising and Public Relations. Bill has extensive experience in public relations, marketing and brand management. Early in his career, he was the assistant editor for the Experienced Citizen and a reporter for the Parsippany-Troy Hills News.

He volunteers as the public affairs officer for the United States Air Force Auxiliary Civil Air Patrol’s McGuire Composite Squadron. In addition to NJCAMA, Bill has served on the board of directors for the Upper Freehold Regional Education Foundation. He is a member of the International Association of Business Communicators and the Public Relations Society of America.

Bill graduated from Montclair State University with a Bachelor’s degree in English. He has a Master’s degree in public relations from Rowan University.

Previous NJCAMA Board and Committee service: President (2x), EVP, Programs

 

 

---

NJCAMA expresses deep appreciation and gratitude to Frank Veronsky of Frank Veronsky Studios for producing photographs of our 2011 board members.